Do you run your own business and are currently looking for some alternatives of marketing strategy? Have you ever heard about mobile marketing? You’d better have, and you’d better try this marketing strategy to expand your business. With over 3 billion people worldwide using mobile phones , it is clear that mobile marketing is quickly becoming something that businesses of all sizes need to learn.
What is actually mobile marketing? Based on the wikipedia, Mobile Marketing can refer to one of two categories of marketing. First, and relatively new, is meant to describe marketing on or with a mobile device, such as a mobile phone (this is an example of horizontal telecommunication convergence). Second, and a more traditional definition, is meant to describe marketing in a moving fashion – for example – technology road shows or moving billboards.
There are actually a couple of branches in the mobile marketing industry, such as mobile marketing via SMS, mobile marketing via MMS, in-game mobile marketing, mobile web marketing, mobile-marketing via bluetooth, and also mobile marketing via infrared.
